Abstract: Online platforms are being increasingly used for ecommerce. It is increasingly being popularized through
online modes of advertising. The paper aims to study the Real estate portals to evaluate those parameters which are more
helpful than others. Although increasingly used the portals have hardly been investigated from the user’s perspective.
This paper looks into their experience of online property information search. Based on 25 responses collected on a 10
questions survey, the technical features offered by the portals are assessed based on user experience. Somehow when it
comes to decision making based on the portal, there are many parameters that need to be considered. In this research,
lack of features, neighborhood understanding, communication lag are attributed to the failure. One case study is taken
for the purpose, PRIME PROPERTIES, which is newly launched provides an ideal online market place for Builders,
Developers, Real Estates, and Agent, Sellers and Buyers to advertise their listings online. This portal is developed by
students of IGNOU under guidance of Experienced Teacher and Senior student support. This is an instance of direct
customer handling information display and easing customer needs and burden through direct transaction through our
site to pay the installments as well as other enquiries. The portal taken for study includes functions like updating and
maintaining details regarding different options for taking property on rent and buys or sell property. Also included are
advertisement of property of handling through online chatting with the idea of direct interaction between property dealer
and the customer. Property detail display include transaction category, property type, state, city and area etc details.
Share on Social